Birds eye view of a track starting line up
An F1 car on track
An F1 car on track

Our research approach

The four areas of research combined in this report make it the most comprehensive study ever undertaken into women’s participation in motorsport.

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Global Attitude Survey

Our Global Attitude Survey was translated into 16 languages and hosted via a common, multi-lingual website run by Motorsport Network.

Almost 13,000 fans from 147 countries shared their feedback over a 24-day period earlier this year, making this study the largest ever conducted on females in motorsport.

Young racing fan

fans from



Female fan waving Brazilian flag in a crowd

Feedback from

female fans,


of the total sample

Close up of female racing driver in helmet

responses from active and former competitors and parents of active competitors

The survey is an integral component of a programme of dedicated research projects that will be commissioned by More than Equal to inform and drive change. This fan-centric approach provides invaluable insight across a broad range of subjects, spanning motorsport engagement, consumption habits, attitudes towards female elite competitors, awareness and perception of motorsport gender equality initiatives, as well as sponsorship habits.

One-on-One interviews with over 70 experts

We interviewed a range of motorsport stakeholders, including current and past female drivers and those with experience of working in the sport alongside women.

Shot of F1 cars lined up at the start of a race

One-on-one interviews with


We spoke to coaches, parents and family members of females in motorsport, as well as brand and sponsor representatives, influential F1 team members and those working for the organising bodies of various racing series.

This insight gave us rich detail of the lived experience of those who are trying to progress as a female driver and of those who are supporting them or have the power to make real change.

Understanding and collating existing and relevant insight

To complement the key pillars of our research, we commissioned in-depth desk studies to explore data across other women’s sport and to summarise the history and current dynamics of the space More than Equal is entering.

This included looking at progress in other sports such as tennis and football while also looking at how other mixed-gender sports are developing and what barriers they face that may be common to motorsport.

We’ve examined where motorsport is doing well in supporting gender equality and integrating women.

Our global driver aggregation project

We wanted to understand how many women and girls have participated in motorsport over the last two decades and identify key trends over the past five years.

With no official central global database available, we explored the DriverDatabase – the most accurate available dataset relating to all-category female participation and the trusted source of information relating to international career and performance history.

Thank you

We are extremely grateful for the support and expertise of the key partners who have worked with us throughout this research programme, including MPA Commercial, IRIS Sport, Smedley Group and

Most importantly, we are indebted to everyone who took part in our survey and participated in our interviews for giving us their time and insights. Your input has been of incalculable value.

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Close up of female racing driver in helmet
Close up of female racing driver in helmet

Stereotypes as barriers

We wanted to investigate whether attitudes, stereotypes and beliefs could in themselves be barriers for women in motorsport.

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